From their home in the beautiful Brianza region north of Milan,
the Alberti family dedicates their experience, knowledge and passion
to providing some of the most innovative Italian road cycling products
on the market today.
But more than simply creating high-end bike equipment,
the Albertis commit themselves to understanding you the cyclist,
whether you race for a living, train for fitness or are involved
in a cycling-related business.
This translates to products that constantly push the envelope
of design, weight reduction and above all, safety.
In short, they get you and who you are.
As his factory North of Milan, Ermanno Alberti began producing
and selling high-quality bicycle products for the world market in
1973. In 1975, Mr. Alberti introduced the patent for the world's
first bevel-cut padded professional tape and started a revolution
in handlebar wraps.
Known throughout Italy and the world as a man who delivers on
time, thousands of professionals have used his products on
internationally-famous bikes like Batavis, Battaglin, Bertin, Bertini,
Bianchi, Caloi, Casati, Carvelo, Chioccioli, Colnago, Conti, Coppi,
Daccordi, Decathlon, Hinault, LeMond, Look, Masi, Masil, MBK, Monark,
Crescent, Monser, Nagoya Cycles Kato, Olmo, Peugeot, Pinarello, Privitera,
Raleigh, Scapin, Somec, Tommasini and Viner.
Now, past the quarter-century mark in the business, Mr. Alberti,
along with his wife Rosita and his sons, Edoardo and Stefano, will
continue to develop and produce new and innovative Stella Azzurra
products for both the professional cyclists and the serious club
rider looking to improve personal performance today and well into
the 21st century.