From their home in the beautiful Brianza region north of Milan, the Alberti family dedicates their experience, knowledge and passion to providing some of the most innovative Italian road cycling products on the market today.

But more than simply creating high-end bike equipment, the Albertis commit themselves to understanding you the cyclist, whether you race for a living, train for fitness or are involved in a cycling-related business.

This translates to products that constantly push the envelope of design, weight reduction and above all, safety. In short, they get you and who you are.

As his factory North of Milan, Ermanno Alberti began producing and selling high-quality bicycle products for the world market in 1973. In 1975, Mr. Alberti introduced the patent for the world's first bevel-cut padded professional tape and started a revolution in handlebar wraps.

Known throughout Italy and the world as a man who delivers on time, thousands of professionals have used his products on internationally-famous bikes like Batavis, Battaglin, Bertin, Bertini, Bianchi, Caloi, Casati, Carvelo, Chioccioli, Colnago, Conti, Coppi, Daccordi, Decathlon, Hinault, LeMond, Look, Masi, Masil, MBK, Monark, Crescent, Monser, Nagoya Cycles Kato, Olmo, Peugeot, Pinarello, Privitera, Raleigh, Scapin, Somec, Tommasini and Viner.

Now, past the quarter-century mark in the business, Mr. Alberti, along with his wife Rosita and his sons, Edoardo and Stefano, will continue to develop and produce new and innovative Stella Azzurra products for both the professional cyclists and the serious club rider looking to improve personal performance today and well into the 21st century.

They invite you to come along for the ride